Nate Matherson | Co-founder & CEO of Positional

Nate Matherson

Co-founder & CEO of Positional

Nate Matherson is the Co-founder & CEO of Positional. An experienced entrepreneur and technologist, he has founded multiple venture-backed companies and is a two-time Y Combinator Alum. Throughout Nate's career, he has built and scaled content marketing channels to hundreds of thousands of visitors per month for companies in both B2C (ex financial products, insurance) as well as B2B SaaS. Nate is also an active angel investor with investments in 45+ companies.

Articles by Nate Matherson

Resource Page Link Building: How to Do It

Title Tag vs. H1: Know the Difference and Best Practices

Skyscraper Technique: A Scalable Link-Building Strategy

What Is an SEO Agency or Company?

Surfer SEO vs. Ahrefs: Which Should You Choose? Probably Both.

10 Ways to Use ChatGPT for SEO Without Spamming Search

What Are SEO Keywords? A Beginner’s Guide

How to Check When Google Last Crawled a Webpage or Site

Programmatic SEO vs. Traditional SEO

How to Find Low Competition Keywords for SEO

Targeting Zero Search Volume Keywords Can Make Sense

Social Listening on LinkedIn: Generate Pipeline and Followers

Implementing Calls to Action in Blog Posts: 8 Examples

Blog SEO: 29 Best Practices for Blog Posts

How Long Should a Blog Post Be for SEO?

Digital PR & SEO: My Favorite Link-Building Strategy

My Take on Google’s AI Overviews and SEO

Your Money or Your Life (YMYL) & SEO: Guidelines and Tips

E-commerce SEO: Tactical Tips and Examples

B2B Content Marketing: 11 Tactics and Examples

What Are Nofollow Links? A “Hint”?

Bottom of the Funnel SEO Keywords and Content (with Examples)

Helpful Content & SEO: Updates, Definitions, and Examples

Topical Authority in SEO: How to Build It

What Is HTTPS? An SEO “Tiebreaker”

Title Tags in SEO | How-to Guide (6 Best Practices in 2024)

What Is a SERP? Understanding Search Engine Results Pages

Keyword Difficulty in SEO: A Beginner's Guide

What Are Featured Snippets? A Fast Pass to the Top of Google

Trailing Slashes and SEO: Quick Tips and Gotchas

What Are Backlinks in SEO? A Beginner’s Guide

What Is Dwell Time, and How Does It Impact SEO?

SEO vs. SEM: Comparing Techniques, Costs & Impact

Indexing in SEO: Checking, Improving, and Best Practices

What Are Primary Keywords in SEO?

Scroll Depth: Why It Matters, How to Improve It & Tools to Use

People Also Ask: Optimizing for Google’s PAA Boxes

Programmatic SEO: A Beginner’s Guide (with Examples)

What Is an H1 Tag? SEO Best Practices & Examples

What Is Link Bait? 7 Different Types & Examples

How to Get a LinkedIn Community Top Voice Badge

Content Repurposing: How I’m Doing It

Case Study: Growth Plays Founder JH Scherck Uses Internals to Power Internal Linking Strategies for Leading Tech Clients

Guest Blogging for SEO: How It Works, Examples, and Risks

Google Rankings Dropped Dramatically | 12 Steps to Take

SaaS SEO: A 6-Step Strategy (with Examples)

How to Fix “Not found (404)” in Google Search Console

How to Fix “Discovered - currently not indexed” in Google Search Console

How to Find Competitor Keywords | Approach and 6 Toolsets

How to Create an Editorial Calendar | Template and Example

How to Hire Content Writers | Step-by-Step

Above-the-Fold SEO: 8 Best Practices

Setting SEO KPIs | 9 Indicators to Track for Success

What Is Google Sandbox in SEO? How to Get Out Faster

Content Outlines: Improve Quality and SEO [Template]

Content Optimization | 17 Steps to Improve SEO Rankings

Duplicate Content & SEO | Why It Matters and How to Fix It

What Is a Permalink? SEO Best Practices

What Is Anchor Text? Why It’s Important & How to Optimize It.

Write Fantastic Meta Descriptions | SEO Best Practices

On-Page vs. Off-Page SEO | In-Depth Guide (14-Step Checklist)

What Is Thin Content in SEO? | How to Fix It and Avoid Penalties

301 Redirects | How They Work and How to Use Them for SEO

Domain Authority | What It Is (and Isn’t) and How to Improve It

Keyword Cannibalization: How to Identify and Fix It

Internal Linking for SEO | Tips, Tactics, and Tools to Use

AI Content Detection | Using AutoDetect in 2023

Google's Guidelines on AI-Generated Content (Updated April 2023)

How We Grew Our Startup's Blog to 200,000 Visitors per Month (SEO)

Building Backlinks | How I Built Thousands (from NYT, WSJ, Stanford)

Technical SEO Mega-Guide: 15 Things to Implement Today