SEO podcasts cover a range of topics: how-tos, insider tips, stories and case studies, technical components, news and updates, and subjects adjacent to SEO.
So there's a podcast out there to meet every need: Seasoned veterans need to know what experts in the field are thinking, but they might also want an occasional refresher on SEO fundamentals. SEO newbies need a low-friction starting point, but they might also want to be aware of current trends. And digital marketers need to learn enough about SEO to get started (without having to commit many hours to studying), but they may also want to take the occasional deep dive into an interesting facet of SEO.
We created our list of the 16 best SEO podcasts in 2024 with these various needs in mind. We’ve divided the list into four sections: “general listening,” “beginners,” “experts,” and “marketers” — and each section is dedicated to a different listening experience.
Best SEO Podcasts for General Listening
1. The SEO Show
2. Search with Candour
3. The SEO Mindset
4. The SEO Rant
Best SEO Podcasts for Beginners
5. SEO 101
6. Beginners SEO Podcast
7. The Recipe for SEO Success
8. SERP’s Up
Best SEO Podcasts for Experts
9. Optimize by Positional
10. The Unknown Secrets of Internet Marketing
11. Search Off the Record
12. Crawling Mondays
Best SEO Podcasts for Marketers
13. Voices of Search
14. The Authority Hacker Podcast
15. EDGE of the Web
16. The Search Engine Journal Show
Best SEO Podcasts for General Listening
1. The SEO Show
Hosts: Michael Costin & Arthur Fabik
Website: The SEO Show
Topics: SEO optimization, SEO copywriting, SEO skills, SEO advice
Frequency: Biweekly to monthly
Episode lengths: 15–30 minutes
Episode we like: Got The Need For Speed? - Episode 082
Find it on: Apple Podcasts | Spotify | Google Podcasts
On the SEO Show, hosts Michael Costin and Arthur Fabik share insights on client-side and agency-side SEO. They explore how to optimize your SEO skill set, which tactics you should (and shouldn’t) follow, and fresh topics in the SEO space — all in a fun, approachable way.
2. Search with Candour
Host: Jack Chambers-Ward
Website: Search with Candour
Topics: SEO news, SEO discussion, digital marketing discussion
Frequency: Weekly, each Monday
Episode lengths: 30–60 minutes
Episode we like: How to analyse traffic drops with Ebere Jonathan
Find it on: Apple Podcasts | Spotify | Google Podcasts
Search with Candour covers relevant news and topics in SEO, PPC, and digital marketing. Jack Chambers-Ward interviews SEO specialists (like Katie McDonald) and SEO-adjacent specialists (like CMS coder Jess Joyce) to bring fresh perspectives and insights to SEO discussions.
3. The SEO Mindset
Hosts: Sarah McDowell & Tazmin Suleman
Website: The SEO Mindset
Topics: Personal growth, career development, SEO careers
Frequency: Weekly
Episode lengths: 40–50 minutes
Episode we like: Finding Your Perfect SEO Role with Helen Pollitt
Find it on: Apple Podcasts | Spotify | Google Podcasts
The SEO Mindset podcast dials in conversations beyond the technical components of SEO, incorporating discussions about SEO careers. The podcast explores the human side of SEO, from imposter syndrome and burnout to career advancement and personal growth.
4. The SEO Rant
Host: Mordy Oberstein
Website: The SEO Rant
Topics: SEO thoughts, SEO opinions, SEO experiences, everyday SEO
Frequency: Biweekly to monthly
Episode lengths: 25–35 minutes
Episode we like: Why You Need to be Cautious About AI Content [Episode #100]
Find it on: Apple Podcasts | Spotify | Soundcloud
The SEO Rant podcast, from Wix’s head of SEO branding, gives search marketers a place to share their passions and thoughts related to SEO. Guests are encouraged to deliver insights in an unfiltered and straightforward manner.
Best SEO Podcasts for Beginners
5. SEO 101
Hosts: Ross Dunn & Scott Van Achte
Website: StepForth
Topics: SEO 101, SEO for beginners, SEO and AI
Frequency: Monthly
Episode lengths: 20–40 minutes
Episode we like: Chapter 1 of The SEO 101 Learning Series
Find it on: Apple Podcasts | Spotify | Google Podcasts
Known as one of the first SEO podcasts (dating back to 2009), SEO 101 focuses on being the starting point for all things SEO. Ross Dunn and Scott Van Achte keep information helpful for SEO beginners, and their star-studded roster of past guests includes Google’s John Mueller and Yoast founder Joost de Valk.
6. Beginners SEO Podcast
Host: Phoebe Gill
Website: The Plan Success
Topics: SEO for beginners, SEO for business owners, SEO case studies
Frequency: Weekly
Episode lengths: 15–20 minutes
Episode we like: Beginner's SEO Terms Glossary: A-Z
Find it on: Apple Podcasts | Spotify | Google Podcasts
Phoebe Gill cuts to the SEO chase with each episode of Beginners SEO Podcast. With topics ranging from individual SEO components to SEO transformation success stories, this podcast makes it easy to get started in SEO.
7. The Recipe for SEO Success
Host: Kate Toon
Website: The Recipe for SEO Success
Topics: Optimization tips, SEO news, SEO success stories
Frequency: Biweekly to monthly
Episode lengths: 10–40 minutes
Episode we like: Core Web Vitals: A speedy summary
Find it on: Apple Podcasts | Spotify | Google Podcasts | SoundCloud
The Recipe for SEO Success has episodes for people with different levels of knowledge about SEO, covering topics such as SEO 101, best practices, and quick tips. Award-winning SEO copywriter Kate Toon delivers a fresh approach to SEO with a succinct, humorous style.
8. SERP’s Up
Hosts: Mordy Oberstein and Crystal Carter
WebsiteSERP’s Up
Topics: SEO fundamentals, SEO refreshers, in-house SEOs, agency SEOs
Frequency: Weekly
Episode lengths: 30–-50 minutes
Episode we like: Be gone SEO myths!
Find it on: Apple Podcasts | Spotify | Google Podcasts
The heads of SEO at Wix give listeners deep, unconventional takes on SEO. By reiterating the power of SEO fundamentals but keeping topics fresh with news and SEO developments, the Wix team offers tons of check-the-box nuggets and refreshers on SEO learning.
Best SEO Podcasts for Experts
9. Optimize
Host: Nate Matherson
Website: Positional
Topics: SEO advice, SEO teams, SEO practitioners, SEO agencies
Frequency: Weekly
Episode lengths: 30–50 minutes
Episode we like: Shameless plug, all of them
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
The Optimize podcast from Positional dives into the journeys of freelancers, team leads, and agency owners working with SEO. Optimize provides a breakthrough SEO podcast experience, with conversations about firsthand experiences, not just the thoughts of self-proclaimed experts. Listeners can expect practical and tactical advice on content optimization, building backlinks, SEO KPIs, as well as other useful information every week.
10. The Unknown Secrets of Internet Marketing
Hosts: Matt Bertram & Chris Burres
Website: The Unknown Secrets of Internet Marketing
Topics: SEO insights, SEO expert interviews, SEO analysis
Frequency: Biweekly to monthly
Episode lengths: 20–45 minutes
Episode we like: SEO vs. Paid Search? How About SEO and Paid Search!
Find it on: Apple Podcasts | Spotify | Google Podcasts | SoundCloud
The Unknown Secrets of Internet Marketing is one of the longest-running podcasts (2009) dedicated to technical SEO at the next level. Insider tips, keyword strategy, link building — listeners can find just about anything related to SEO best practices here.
11. Search Off the Record
Host: Google Search Relations team
Website: Search Off the Record
Topics: Search Console, Google Search, SERP optimization
Frequency: Monthly
Episode lengths: 20–40 minutes
Episode we like: Why is my site not indexed?
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
Sometimes, going to the source is the best option, which is exactly what Search Off the Record lets you do. In this podcast, Google’s team provides background on launches, features, and projects, as well as the day-to-day of working with SEO communities at scale.
12. Crawling Mondays
Host: Aleyda Solis
Website: Crawling Mondays
Topics: SEO interviews, SEO reviews, international SEO
Frequency: Monthly
Episode lengths: 20–30 minutes
Episode we like: Optimize your Website Content for Multilingual Markets
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
Aleyda Solis, an international SEO consultant, obsesses over details and SEO in the trenches. Covering SEO news and hosting interviews, in partnership with other SEO media outlets, Crawling Mondays is a masterful video podcast covering SEO topics thoroughly, minus the fluff.
Best SEO Podcasts for Marketers
13. Voices of Search
Host: Benjamin Shapiro
Website: Voices of Search
Topics: Daily SEO, SEO news, SEO strategies
Frequency: Daily, on weekdays
Episode lengths: 15–30 minutes
Episode we like: Cleaning up AI-created SEO content
Find it on: Apple Podcasts | Spotify | Google Podcasts
Voices of Search delivers a daily dose of SEO insights in every segment — news, technical SEO, AI, content marketing, and more. Each guest is featured for one or two episodes, with the content in each episode tailored to the guest’s unique background in or relative to SEO.
14. The Authority Hacker Podcast
Hosts: Gael Breton & Mark Webster
Website: Authority Hacker
Topics: Affiliate marketing, content creation, SEO, website building
Frequency: Biweekly
Episode lengths: 45–90 minutes
Episode we like: The Brian Dean Method
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
Made with online business owners in mind, the Authority Hacker Podcast brings in topic-specific guests to give both general and in-depth insights. Weaving everything through the online marketing lens, Gael Breton and Mark Webster frequently invite SEO experts to share their methods and wisdom.
15. EDGE of the Web
Host: Erin Sparks
Website: EDGE of the Web
Topics: SEO, social media, content marketing, digital marketing
Frequency: Weekly
Episode lengths: 35–60 minutes
Episode we like: Leveraging the New Tools in GA4
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
EDGE of the Web brings digital marketing topics like social and content creation into the SEO realm. Covering news, trends, and SERP tactics, this podcast uses a wide lens to look at and beyond SEO strategy.
16. The Search Engine Journal Show
Host: Loren Baker
Website: The Search Engine Journal Show
Topics: SEO, PPC, Digital Marketing, SERP
Frequency: Weekly to bi-weekly
Episode lengths: 30–60 minutes
Episode we like: The State Of SEO 2024: Disruptions And Opportunities
Find it on: Apple Podcasts | Spotify | Google Podcasts | YouTube
The Search Engine Journal Show, which started as a blog in 2003, covers timely topics in SEO, social media, PPC, content marketing, and more. Complemented by webinars, news in the digital marketing world, and industry reports, the Search Engine Journal Show offers consistent SEO-adjacent thought leadership content.
Final Thoughts
In an industry obsessed with content and saturated with content about itself, finding what you’re looking for in SEO is a growing challenge. We hope this article helps you find the specific content you need, wherever you are in the SEO landscape.
Remember, if you’re a casual SEO listener, the first four podcasts are best for you. If you’re looking to learn the SEO fundamentals, podcasts five through eight are your best bet. If you’re a marketer wanting to stay up-to-date on the SEO space, choose one of the final four podcasts.
But if you’re looking for an SEO podcast with the greatest range, with content for everyone from aspiring SEO professionals to certified experts, look no further than Optimize from Positional. It stands apart by delivering firsthand insights from in-the-trenches professionals, in every aspect of SEO, every week.
Want to share some tactical advice or an experience with our listeners? Sign up to be a guest on Optimize.
Optimize isn’t just a podcast — it’s part of the Y Combinator–backed Positional product lineup! Use it to bring a data-driven approach to your content creation, or leverage tools like Internals, for your internal linking strategy, and the Content Planner, to generate a full-scale keyword strategy.
No matter your content needs, Positional’s modern toolset has your solution.
