Search engine optimization (SEO) is constantly evolving. Google updates its algorithm regularly, new trends emerge, and advanced tools like AI are continuously transforming the status quo.
For an SEO pro, staying proactive and up-to-date is crucial — but how do you know which resources are worth your time? The SEO newsletters we highlight in this post are a goldmine of advice, tips, and research that will help you improve your SEO game (or simply stay on top of a fast-moving industry).
Best SEO Newsletters for Beginners
Just starting with SEO and need complex topics distilled into easily digestible chunks? These newsletters share the latest SEO news and tips for people who are newer to the game.
1. SEOFOMO
Who runs the newsletter: Aleyda Solís
Number of subscribers: About 31,000
Key topics: SEO news, SEO trends, tools, remote jobs
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, email Aleyda here
Every Sunday, SEO consultant Aleyda Solís puts together a roundup of the latest SEO news and trends and sends it out to more than 30,000 SEO enthusiasts. The newsletter is renowned for its gems of SEO advice delivered by an industry pro. It is worth mentioning that Aleyda also has one of the best SEO podcasts, too.
2. WTF is SEO
Who runs the newsletter: Jessie Willms and Shelbie Blackley
Number of subscribers: About 10,000
Key topics: Keyword research, SEO for news and journalists
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, book an ad here
Jessie Willms and Shelbie Blackley are both SEO editors at big-name newspapers — Willms at The Globe and Mail, and Blackley at The Athletic. Together, they bring the latest SEO trends to journalists and news professionals looking to get into SEO or improve their current efforts.
3. Positional
Who runs the newsletter: Nate Matherson and Zachary Stephens
Number of subscribers: About 1,600
Key topics: Keyword research, technical SEO, link building, content optimization
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? No
The Positional team shares tactical SEO insights from their blog and their weekly podcast series in this weekly newsletter for both budding and experienced SEO professionals.
4. Blue Array SEO Newsletter
Who runs the newsletter: SEO agency Blue Array
Number of subscribers: More than 15,000
Key topics: Organic SEO, SEO trends
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
The Blue Array newsletter goes out every Sunday at 8:00 p.m. GMT. It features the latest news in the SEO world and keeps readers up-to-date on the latest organic search tactics and techniques.
5. SEO Espresso
Who runs the newsletter: Harpreet Singh
Number of subscribers: Unknown
Key topics: SEO tips, SEO strategies
Frequency: Unknown
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
SEO advisor Harpreet Singh delivers a regular dose of SEO news, insights, tips, and strategies to novice and seasoned SEO pros — and it can all be consumed over your morning coffee.
Best SEO Newsletters for Experts
If you’ve been in the SEO game for a while, these newsletters are a great way to level up your existing skills and knowledge. They share the latest strategies and case studies, as well as updates on important algorithm changes.
6. How the F*ck
Who runs the newsletter: Ben Goodey
Number of subscribers: More than 6,100
Key topics: Optimizing content for SEO and CRO, original case studies, mistakes to avoid, advanced SEO strategies
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, send him a direct message here
How the F*ck is run by Ben Goodey, who currently runs his own agency Goodey Marketing, and advises high-growth companies. This newsletter packs a punch! Readers can expect truly unique content each week that arguably provides some of the most tactical insights (ex, his original case studies), leaving you saying, “How the F*ck did I not know this?!” Ben shares content in first-person and isn’t afraid to tell you how it is – no sugar-coating the bad or recommending strategies that don’t get results.
7. SEO Notebook
Who runs the newsletter: Steve Toth
Number of subscribers: More than 17,000
Key topics: SEO tips, organic search, advanced SEO strategies
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Run by SEO consultant Steve Toth, a former SEO strategy lead at FreshBooks, SEO Notebook delivers actionable SEO tips to help search pros improve their skills and knowledge. Each newsletter is broken down into bitesize morsels that make complex topics easy to take in.
8. Jonathan Boshoff
Who runs the newsletter: Jonathan Boshoff
Number of subscribers: Unknown
Key topics: AI, SEO tools, SEO tips, and app roundups
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
When you sign up for Jonathan Boshoff’s weekly newsletter, you’ll get weekly roundups of tools and apps that will help you improve SEO. There’s a heavy emphasis on AI in SEO and how search pros can automate their efforts.
9. The SEO Sprint
Who runs the newsletter: Adam Gent
Number of subscribers: More than 6,000
Key topics: SEO strategy, product management, product development
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
SEO Sprint is unique in that it targets an audience of SEO professionals who work closely with product management and development teams. Each edition examines a complex strategy or technique that will help SEO pros and product teams work together in harmony.
10. #SEOForLunch
Who runs the newsletter: Nick LeRoy
Number of subscribers: About 7,000
Key topics: Google updates, SEO news, algorithm insights
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
In his weekly lunchtime newsletters, Nick LeRoy distills the latest SEO news and Google updates. The aim is to provide a one-stop shop for all things search, so SEO pros don’t have to check a bunch of blogs to learn about the latest updates.
11. The SEO Pub
Who runs the newsletter: Mike Friedman
Number of subscribers: Unknown
Key topics: SEO strategies
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Mike Friedman is a veteran of the SEO world. Since 2003, he’s been optimizing websites for better search results. His weekly newsletter, The SEO Pub, brings his latest findings to an audience of SEO pros. Each edition consists of a juicy strategy, theory, or methodology that will help readers up their SEO game.
12. SEOSLY
Who runs the newsletter: Olga Zarr
Number of subscribers: More than 7,000
Key topics: SEO news, SEO tips, and resources
Frequency: Twice weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, see sponsorship opportunities here
Olga Zarr “eats, sleeps, and breathes SEO” and is on a mission to create a reliable source of SEO news. The Monday edition decodes the latest SEO news, while the practical Thursday edition shares new SEO-related content.
13. Rich Snippets
Who runs the newsletter: Traffic Think Tank
Number of subscribers: More than 7,000
Key topics: SEO news
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Traffic Think Tank is an accelerator academy for SEO pros looking to improve their skills and careers. Every Thursday, the team shares concise, incisive commentary on the most important developments and happenings in the SEO world.
14. Search News You Can Use
Who runs the newsletter: Marie Haynes
Number of subscribers: Unknown
Key topics: Google search, E-E-A-T guidelines, AI, advanced SEO news
Frequency: Weekly
How to subscribe: Create an account here
Can you sponsor the newsletter? Yes, check out advertising options here
Search News You Can Use sits at the center of Marie Haynes’s vibrant SEO community. Each week, the SEO pro shares the latest Google search news, AI updates, and fresh research, peppered with her expert thoughts and opinions.
15. SEO MBA
Who runs the newsletter: Tom Critchlow
Number of subscribers: More than 11,000
Key topics: Google search, internal linking strategy, AI, advanced SEO news
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, learn about advertising options here.
SEO meets business in Tom Critchlow’s SEO MBA newsletter. It helps SEO pros improve their communication, business, and consulting skills through practical resources and expert advice. There’s very little about technical SEO — instead, SEO MBA focuses on helping executive-level SEOs become more confident in their roles.
Best SEO Newsletters for Marketers
SEO is an important part of any marketing strategy. If you’ve got your fingers in a lot of pies, these newsletters provide insight into the latest SEO news with a grounding in the wider context of marketing.
16. Growth Memo
Who runs the newsletter: Kevin Indig
Number of subscribers: More than 50,000
Key topics: Marketing funnels, marketing strategies, growth marketing, and programmatic SEO.
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, see advertising options here
Growth advisor Kevin Indig sends a weekly newsletter that breaks down the funnels of seven- to eight-figure businesses and shares the latest marketing strategies, so marketing pros can grow their businesses. While it’s not specifically SEO-focused, much of the content can be applied to organic search, and there have been several editions dedicated solely to SEO. Listen to Kevin Indig on the Optimize podcast.
17. MarketingFOMO
Who runs the newsletter: Aleyda Solis
Number of subscribers: More than 2,000
Key topics: Digital marketing, SEO tips, marketing jobs, inbound and outbound marketing
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Yes, find out about sponsorship options here
Aleyda Solís is back with MarketingFOMO, a weekly newsletter that shares the latest digital marketing news with industry pros. It’s the sister newsletter of SEOFOMO and explores a broader range of marketing topics, including content marketing, influencer marketing, and digital PR.
18. Moz Newsletter
Who runs the newsletter: The Moz team
Number of subscribers: Unknown
Key topics: SEO news, online marketing
Frequency: Monthly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Moz is one of the best-known SEO blogs, so it makes sense that its newsletter is a cornucopia of practical SEO tips and advice. Every month, the team shares their picks for the 10 most valuable new articles about SEO and online marketing from around the internet.
19. Ahrefs Digest
Who runs the newsletter: Si Quan One
Number of subscribers: About 284,000
Key topics: SEO, content optimization, digital marketing, product updates
Frequency: Weekly
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Spearheaded by Ahrefs content marketer Si Quan Ong, Ahrefs Digest shares the hottest news from the SEO industry along with interesting reads for digital marketers. Subscribers also get insider insights into the latest Ahrefs feature updates and blog posts.
20. Backlinko
Who runs the newsletter: Brian Dean (and the Semrush Team, which acquired Backlinko)
Number of subscribers: About 173,000
Key topics: SEO, link building, guest blogging, organic search ranking factors
Frequency: Unknown
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Backlinko is a goldmine for SEO pros. Founder Brian Dean lends his knowledge and experience to the newsletter, sharing exclusive SEO tips, strategies, and case studies that help pros learn new, winning tactics. Listen to Brian Dean on the Optimize podcast.
21. Search Engine Journal
Who runs the newsletter: Search Engine Journal
Number of subscribers: Unknown
Key topics: SEO, paid media, content marketing, search marketing trends
Frequency: Daily
How to subscribe: Enter your email address here
Can you sponsor the newsletter? Unknown
Search Engine Journal delivers a daily newsletter packed full of the latest news and trends in SEO, content marketing, and search marketing. Subscribers get how-to guides and expert insights that help them understand and implement the latest SEO strategies.
Final Thoughts
The SEO world is constantly evolving — we only have to look at the rollercoaster that Google has taken us on over the past year to see that staying on top of the latest news is almost a full-time job. But the last thing you want to do is sift through hundreds of blog posts trying to find the information that’s most relevant to you. Luckily, these newsletters distill the most complex and pressing SEO news into enjoyable, easy-to-understand content and then deliver it straight to your inbox.
You can choose your adventure, too. Pick the newsletters that align with where you’re at in your SEO journey, whether you’re just dipping a toe in the water or you’re already implementing high-level, complex SEO strategies.
