Keeping up with SEO can feel like trying to catch a wet bar of soap. One day, you think you’ve got it all figured out. And the next day, Google throws a curveball that sends you back to square one. If you don’t stay on top of the ever-changing updates, you can fall behind pretty quickly.
To help, we’ve collected 13 of the best SEO blogs that cover everything from the latest, greatest algorithm updates to tactical tips and insights that will help you stay ahead of the curve. Whether you’re just starting out or are a seasoned pro, these blogs are packed with SEO wisdom, beginner-friendly guides, and expert-level strategies.
Best SEO Blogs for Everyone
These blogs offer content that’s useful for both beginners and experienced SEOs.
1. Positional’s Blog
The Positional blog focuses on content marketing and SEO strategies, offering insights into technical SEO, link building, keyword research, and competitor analysis.
It provides guides, best practices, and examples in its coverage of SEO topics including pillar pages, nofollow links, local SEO, topical authority, and content optimization. The blog aims to help marketing professionals stay ahead in an industry that often changes overnight, by sharing expert commentary and practical tips.
We might be biased, but our posts are well-structured, easy-to-understand, and often include step-by-step instructions. SEO can be complex, so we aim to make it as accessible as possible. We’re also big fans of using real-world examples and case studies to illustrate the points we’re making.
Recent Posts:
- B2B Content Marketing: 11 Tactics and Examples
- What Is a Pillar Page in SEO? Best Practices and Examples
Who Writes the Posts? Multiple authors and industry experts contribute to the Positional blog, including Nate Matherson.
How Often Are Posts Published? Positional usually publishes seven or eight blog posts a month.
Is There a Newsletter? Yes. You can join almost 2,000 marketing professionals and receive up-to-date SEO advice in Positional’s weekly newsletter. Sign up here.
2. Backlinko’s Blog
The Backlinko blog is all about helping people improve their website’s visibility on search engines like Google. It covers three main topics:
- SEO
- Content marketing
- Link building
The blog offers easy-to-follow guides on things like finding the right keywords, making webpages more appealing to search engines and fixing technical issues on your website. The posts are full of practical advice that readers can use straight away to boost a website’s performance.
Backlinko’s founder, Brian Dean, is well-respected in the SEO community, and this gives the blog added credibility. On the blog, he shares in-depth primary research into the current SEO landscape — for instance, this complete list of Google’s ranking factors.
Recent Posts:
- How to Increase Website Authority (7 Proven Strategies)
- Keyword Cannibalization: Why Avoid It and How to Fix It
Who Writes the Posts? Most early posts are written by the founder, Brian Dean. But since the brand partnered with Semrush, it has benefitted from additional experts chiming in.
How Often Are Posts Published? Backlinko publishes new content frequently, sometimes multiple times a day.
Is There a Newsletter? Yes. Readers can get SEO tips delivered straight to their inboxes. The newsletter isn’t advertised directly in blog posts. To subscribe, click on Newsletter in the top navigation bar.
3. Growth Memo
Seasoned growth advisor Kevin Indig writes a blog called Growth Memo, which helps businesses grow online without paying for ads. It covers topics like how to make your website show up in search results, tips for digital marketing, and real examples of what companies are doing online. Most pieces offer step-by-step advice, and Indig writes in an easy-to-understand way, even when he’s talking about complex topics.
Recent Posts:
Who Writes the Posts? Kevin Indig, Growth Memo’s founder.
How Often Are Posts Published? Indig shares new ideas every Monday to help readers stay up-to-date with the latest online marketing trends.
Is There a Newsletter? Yes. Growth Memo has a newsletter with more than 13,000 subscribers. To join them, click on Subscribe at the top of each blog page.
Best SEO Blogs For Beginners
Just starting to explore the wild world of SEO? These blogs will help.
4. Ahrefs’ Blog
The Ahrefs blog helps people improve their search rankings with detailed guides to SEO, digital marketing, and content marketing. The content team also shares real examples of what works and uses data to back up their advice. For example, they’ll test out a new technique or strategy and share their verdict in a blog post.
Ahrefs content is often written from first-hand experience and uses “how we” language instead of “how to” language. The content includes primary research into trending topics and first-hand information on a wide range of subjects, such as keyword research, on-page SEO, linking building, and technical SEO.
Recent Posts:
- SEO Reporting for Agencies (With Real Report Examples)
- 9 Surprising Takeaways From Analyzing HubSpot’s SEO Strategy
Who Writes the Posts? A handful of expert authors contribute to the Ahrefs blog, including Ryan Law and Si Quan Ong.
How Often Are Posts Published? Ahrefs publishes new content multiple times a week.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box on the right side of any blog page.
5. Semrush’s Blog
The Semrush blog spans a broad range of SEO topics, from basic SEO principles to advanced techniques for seasoned pros. Each post is well researched, written by an expert, and includes lots of relevant screenshots and tips that help readers see a concept in action. There are posts that cover the best tools next to posts that cover very niche SEO topics like crawl budget.
Recent Posts:
Who Writes the Posts? The Semrush blog is written by multiple authors, including in-house experts and guest contributors who are specialists in different areas of digital marketing.
How Often Are Posts Published? Semrush publishes several new posts a week — usually 10 or more a month.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box at the bottom of any blog page.
6. HubSpot’s Blog
HubSpot’s blog isn’t limited to SEO; it also covers sales, customer service, and business growth — all of which center around the inbound methodology.
Posts provide insights, tips, and strategies for marketers and salespeople who want to attract more visitors and convert leads. Regular topics include content marketing, social media, lead generation, email marketing, and SEO. HubSpot is well known for putting together its own reports, and you can find plenty of industry trends, case studies, and best practices on the blog.
Recent Posts:
- SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
- ChatGPT for SEO: Everything We Know So Far
Who Writes the Posts? HubSpot’s content is created by a team of contributors, including subject matter experts in marketing, sales, and customer service.
How Often Are Posts Published? HubSpot frequently publishes new content — at least a few pieces a week.
Is There a Newsletter? HubSpot doesn’t advertise its newsletter in its blog posts, but it promotes lead magnets that readers can sign up for.
7. Yoast’s Blog
Yoast’s blog is a supplement to its popular WordPress SEO plugin for beginners who don’t want to get bogged down in technical SEO details. It offers valuable insights, tips, and updates about SEO. Readers can learn about on-page SEO, technical SEO, content optimization, keyword research, and more through detailed guides and step-by-step tutorials.
Recent Posts:
- Curbing AI creativity: How to provide effective guardrails
- Is OSO, organic search optimization, the new SEO?
Who Writes the Posts? Yoast’s blog posts are written by a team of SEO experts and contributors, but there’s significant input from the founders and core team members.
How Often Are Posts Published? Yoast typically updates the blog a couple of times a week.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box on the bottom of any blog page.
Best SEO Blogs for Experts
Looking for something a bit more advanced? These blogs share detailed experiments, strategies, and topics more appropriate for seasoned pros.
8. Detailed
The Detailed blog provides advanced strategies and case studies related to SEO and digital marketing. It targets seasoned pros with in-depth and practical insights, and it often dives into real-world examples and experiments to show what works and what doesn’t in SEO.
While there’s not a ton of content on the blog, the main focus is the quarterly playbooks that break down the latest SEO trends and explain how advanced SEOs can put them into action.
Recent Posts:
- Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
- Insights from Google’s Leaked Search Documents and What They Mean for SEO
Who Writes the Posts? Blog posts are created by recognized SEO expert and Detailed founder, Glen Allsopp.
How Often Are Posts Published? Detailed doesn’t stick to a regular publishing schedule. Instead, Allsopp publishes articles when he conducts new experiments, analyzes case studies, or develops new insights. This usually equates to one new piece of content each month.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box at the bottom of any blog page.
9. GSQi
The GSQi blog shines a light on Glenn Gabe’s impressive SEO expertise, with deep dives into Google algorithm updates, SEO audits, and website quality assessments. Each post is highly detailed and analytical, and posts often include real-world examples and case studies that illustrate effective SEO strategies and tactics.
Recent Posts:
- The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved
- The Scary Surge and Drop in Indexing in Google Search Console And Why That Might Be Totally Fine
Who Writes the Posts? The GSQi blog is written by Glenn Gabe, an SEO consultant known for his in-depth analysis of Google algorithm changes.
How Often Are Posts Published? There’s no regular cadence to the GSQi blog. Gabe publishes articles to coincide with algorithm updates. Expect one or two new posts a month.
Is There a Newsletter? GSQi doesn’t promote a newsletter in its blog posts.
10. Zyppy SEO
The Zyppy SEO blog primarily publishes first-hand articles and experiments relating to trending SEO and marketing topics. Each post is incredibly detailed with comprehensive insights, helpful screenshots, and high-level expertise.
Recent Posts:
- I Disavowed Every Link to My Website. Here’s What Happened
- How Recent Google Updates Punish Good SEO: 50-Site Case Study
Who Writes the Posts? Posts are primarily written by SEO expert and Zyppy founder, Cyrus Shepard.
How Often Are Posts Published? The Zyppy SEO blog publishes new content regularly—usually a handful of new posts a month.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box on the right side of any blog page..
11. Marie Haynes’s Blog
Marie Haynes’s blog publishes advanced insights and analyses of SEO, Google algorithm updates, E-E-A-T, and website quality issues. She often runs in-depth SEO audits and shares case studies full of practical tips to help webmasters and SEO pros navigate the complexities of SEO.
Recent Posts:
- Does Google know if content is accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
- What are attributes? Digging into the Google API docs
Who Writes the Posts? All blog posts are written by Marie Haynes herself, an established SEO consultant with a stellar reputation for her knowledge of Google algorithms and SEO best practices.
How Often Are Posts Published? The blog’s publishing schedule coincides with the latest algorithm updates and news. There are usually four to six new blog posts each month.
Is There a Newsletter? Yes. Haynes links to her newsletter sign-up page at the bottom of each post.
12. Aleyda Solis’s Blog
Aleyda Solis is an SEO consultant and speaker recognized for her expertise in international and technical SEO. She uses her blog to share expert insights, strategies, and SEO tips, emphasizing actionable steps and practical advice. You can find detailed guides, case studies, and tutorials that are useful for beginners but lean heavily toward more seasoned SEO pros.
Recent Posts:
- 7 Key Questions and Tools to Assess Your Site Organic Search Rankings Drops
- How To track your AI Overviews Inclusions and Traffic Impact [With Results So Far]
Who Writes the Posts? Aleyda Solis writes and publishes the posts on her blog, bringing her experience and insights to each piece.
How Often Are Posts Published? Solis does not publish frequently, but you can expect about one new post a month.
Is There a Newsletter? Yes. To subscribe, enter your email address in the Subscribe box on the right side of any blog page.
13. iPullRank
The iPullRank blog provides advanced insights and strategies related to SEO, digital marketing, and content. Its posts are particularly advanced and data-driven. They explore cutting-edge SEO techniques, provide detailed real-world case studies, and share practical strategies that are backed by primary research.
Recent Posts:
- Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
- Vector Embeddings is All You Need: SEO Use Cases for Vectorizing the Web with Screaming Frog
Who Writes the Posts? Content is primarily written by iPullRank’s founder and CEO, Mike King, who has a strong background in technical SEO. You’ll also see a few posts by Garrett Sussman, iPullRank’s demand gen manager.
How Often Are Posts Published? The frequency varies. For example, in May, iPullRank published three posts, but there has been no new content since.
Is There a Newsletter? There is an iPullRank newsletter, but it’s not overtly advertised in each blog post.
Final Thoughts
No matter where you are in your SEO journey, there’s a blog (or several) out there for you. These resources are packed with practical tips, real-world examples, and expert insights that will help you understand complex algorithm changes and implement tried-and-tested strategies.
There’s no time to sit back and relax when it comes to SEO. Things change quickly (sometimes overnight), and it’s important to stay informed at all times. Bookmark these blogs, sign up for their newsletters, and make reading them part of your routine. You’ll be catching that wet bar of soap in no time.
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