Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete Capital.
Nile has an extensive background in both startups and banking. Today, they discuss the intricacies of building effective SEO programs from the ground up, enhancing content creation processes, and much more. Throughout the episode, Nile shares his insights on leveraging AI tools to overcome writer's block in the content creation process, while emphasizing the importance of human input to add value and insight beyond what AI can generate. He also discusses the rapid growth and scaling challenges at Masse SEO, including managing increasing client demands and maintaining content quality with a growing team.
Nile advocates for a high-volume content strategy, explaining that more content increases the surface area for SEO success and allows for more experimentation and quicker results. He also touches on the competitive nature of SEO today, describing strategies for succeeding in high-competition niches by building comprehensive topical authority. Closing the episode is our popular lightning round of questions, where Nile provides quick insights into his personal experiences and preferences in SEO and content strategy. For more insights from Nile and to learn about MasseSEO, be sure to check out their website and follow Nile on his social platforms.
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Start Free TrialPositional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.
Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!
Positional is a must-use tool for any growing startup that cares about SEO. It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.
Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!
Positional is a must-use tool for any growing startup that cares about SEO. It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.
Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!
Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.
As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.
The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.
Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!
Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.
As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.
The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%. Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.
“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.”
Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!
I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth.”
Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!
I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
